With India competing globally in turmeric production, can a GI tag help secure export markets? Experts weigh in on its impact on trade and IP protection.

Table of Contents

Can a GI Tag Secure Export Markets?

India, the world’s largest producer of turmeric, cultivates nearly 30 varieties across 20 states. The recent establishment of the National Turmeric Board aims to boost turmeric production, research, and innovation, aligning with the vision of Aatmanirbhar Bharat. However, as global competition intensifies with countries like Bangladesh, Fiji, Sri Lanka, and Myanmar, the question arises—can a Geographical Indication (GI) tag help India secure its export markets?

The Role of a GI Tag in Turmeric Trade

A GI tag certifies that a product originates from a specific region and possesses unique qualities, reputation, or characteristics tied to that geography. India has successfully secured GI status for turmeric varieties like Erode turmeric (Tamil Nadu), Sangli turmeric (Maharashtra), and Lakadong turmeric (Meghalaya), enhancing their distinctiveness in the global spice market.

By leveraging GI negotiations in trade agreements, India can strengthen intellectual property (IP) protection and improve enforcement against counterfeits, ensuring authenticity and premium pricing in global markets. Additionally, GI-tagged turmeric can help Indian farmers differentiate their produce from lower-quality alternatives and gain better market access.

A Stronger Future for Indian Turmeric

With India facing increasing competition from neighboring nations, securing a GI tag for more turmeric varieties could enhance their global reputation, demand, and pricing power. With vigorous IP enforcement and strategic trade negotiations, GI protection can pave the way for a sustainable and profitable future for India’s turmeric industry in international markets.